Twenty-five years of Southern African research
The long version of how a Windhoek start-up became a regional research partner.
Founded in Windhoek
Vision Africa opens its doors with a team of three, focused on qualitative research for Namibian retail and financial-services clients.
What we measure
MediaMetrics™ launches
Namibia's first continuous, independent radio audience measurement service is introduced — still the regional benchmark today.
Television measurement
MediaMetrics™ expands from radio into television — the first cross-platform audience currency in Namibia.
Digital-first delivery
Client reporting moves to interactive dashboards. Real-time mystery-shopping and CATI capacity built out during the pandemic.
Where we work
Expansion into Zimbabwe
Harare office opens to serve broadcasters, retailers and FMCG clients in Zimbabwe.
Zambia operations begin
Tracking studies launch for the mining and banking sectors in Lusaka and the Copperbelt.
Mozambique fieldwork
First Portuguese-language project delivered in Maputo. Vision Africa Moçambique formally established.
Angola arrives
Luanda office opens. The firm now covers both Portuguese-speaking markets in the region.
Seven countries, one standard
Studies run across Namibia, Angola, Botswana, Malawi, Mozambique, Zambia and Zimbabwe — under one quality regime and one regional team.
What we stand for
The thinking behind those decades — our vision, our mission and the values we hold ourselves to.
Vision, mission and values