Products & Services

Research that inspires change

From continuous audience measurement to one-off consumer studies, we design and deliver research that business leaders can act on.

Flagship Product

MediaMetrics™

Our proprietary media monitoring and analysis platform, delivering real-time insights into advertising performance and media landscape across African markets.

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Researchers measuring corporate reputation across stakeholder groups

Business Reputation Surveys

A 360° view of your business through the eyes of its stakeholders.

A Business reputation study is a 360° view of your business through the eyes of its stakeholders — customers, employees, partners, regulators and the wider public. We measure perception across the dimensions that matter for your category and turn the result into a clear picture of where your reputation stands and where it is moving.

Stakeholder analysis and segmentation
Brand perception and reputation drivers
Competitive positioning

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Field auditor reviewing retail shelf compliance

Retail Audits

Track product information, prices and availability across retail.

Retail audits encompass the tracking of product information such as prices, availability of stock, distribution and merchandising compliance. Our field teams visit formal and informal retail outlets across Southern Africa, capturing standardised data that lets you see your category through the shelf.

Product availability & stock-out tracking
Price and promo monitoring
Shelf-share and facings analysis

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Team meeting with engaged employees discussing workplace topics

Employee Opinion Surveys

Understand your team. Reach business objectives. Keep customers satisfied.

Understanding employees can go a long way in reaching business objectives while keeping customers satisfied. We run independent, confidential employee research — annual engagement studies, quarterly pulses, exit interviews — and report back at organisation, team and manager level (with anonymity thresholds protected).

Engagement and satisfaction indexes
Manager and team-level reporting
Culture and climate assessment

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Packaging concepts arranged for consumer evaluation

Packaging Testing

Does your packaging reflect what is inside — and attract your consumer?

The main aim of packaging testing is to evaluate whether the packaging of your product reflects what is inside and to ensure that it attracts your target consumer. We test on-shelf impact, design comprehension and purchase intent against current packaging and competitor benchmarks.

On-shelf impact and standout
Design and message testing
Consumer appeal and purchase intent

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Community-level field research interview in progress

Social Research

Citizen and stakeholder perceptions on issues that matter.

Social research involves gathering perceptions from citizens and other stakeholders about topics of importance to our society. We work with government, NGOs and development partners on community studies, impact assessments and policy research — designed to ESOMAR ethics standards and delivered in-language across the region.

Community and citizen studies
Programme impact assessment
Policy and public-opinion research

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Brand Performance

Track consumer perception and attitudes toward your brand.

By tracking brand performance on a regular basis, companies can understand consumer perception and attitudes toward their brand(s) and respond before the data shifts the market. Our trackers cover awareness, consideration, trial, loyalty and equity drivers across audience segments and geography.

Brand awareness and recall
Market share and consideration
Consumer preference and equity drivers

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Mystery shopper observing service interaction at a counter

Mystery Shopping

See your business through the customer’s eyes.

Mystery shopping gathers specific information from the customer's perspective about your business. Trained shoppers visit branches and channels following structured scenarios, capturing service quality, compliance and customer-experience data your operations team can act on.

Service quality and staff behaviour
Compliance and process audits
Customer experience benchmarking

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Respondent reviewing creative concepts during ad pre-testing

Advertising Pre-Testing

Predict in-market performance before the spot airs.

Pre-testing is a form of research that helps businesses predict the in-market performance of an advertisement before it airs. We measure attention, comprehension, branding and persuasion across TV, radio, OOH and digital — saving the media budget when creative falls short of the brief.

Message recall and comprehension
Creative optimisation insights
Audience response and persuasion

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Customer feedback being captured during a satisfaction interview

Customer Satisfaction Surveys

Get to know your customer better than you ever thought possible.

The objective of a customer satisfaction survey is to get to know your customer better than you ever thought possible. We measure satisfaction, loyalty and effort at the moments that matter — transactional or relationship, ongoing or one-off — and surface the drivers your front line can move.

NPS®, CSAT and CES tracking
Touchpoint and journey analysis
Loyalty programme effectiveness

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Product samples laid out for consumer testing

Product Testing

How is your product perceived and used by consumers?

Product testing aims to provide manufacturers feedback on how their product is being perceived and used by consumers. We run blind, branded and comparison tests in-home, in-hall and in-market — with structured scoring on attributes that drive repeat purchase.

Blind and branded product tests
Comparison and benchmark studies
Use-occasion and habit analysis

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Not sure which service fits?

Most projects combine two or three of the above. Tell us what you're trying to understand — we'll propose the right mix.

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