Stefanie was the best marketing and business management student at North West University from 2006 to 2008 consecutively, and completed her honours as the top BCom student.
She has joined an exciting and dynamic team of professionals in the Qualitative division of Vision Africa, where she will be working with both domestic and international clients.

Please note that all our contact details remain the same. Do not hesitate to contact us for all your stakeholder and product research needs. We can be reached at:

Phone: +264 61 244660

Fax: +264 61 244551

Email: info@vision-africa.com

Web: www.vision-africa.com

Vision Africa, the leading market research company in Namibia has appointed Maxwell Chivasa as Account Director.

Maxwell will be responsible for developing the portfolio of services in Zimbabwe, and neighbouring countries, such as Zambia and Botswana.

Maxwell holds a degree in Business Studies (BBS), and a third level Certificate in Marketing Management (LCCI). He is an experienced and passionate market researcher with a wealth of research experience spanning over 8 years in regional and Southern African markets.

Vision Africa donates building material for infrastructure development. Honorable Joseph Mupetami, Regional Councilor of the Okatjali Constituency in the Oshana region, shakes hands with Laban malule (on the right) from Vision Africa while Onesmus Shivute, owner of the store where the building material was bought, looks on. In the background some of the building material bought with the donation for the soon-to-be-erected Kindergarten.

Vision Africa, the leading research company in Namibia, recently donated N$6,000.00 towards the community of Okatjali to assist in building a kindergarten in their remote village Onamayongo.

Vision Africa recognises the growing need in namibia for infraestructure development such as schools, clinics, and the like. Without these, the young Namibian nation cannot grow and develop to its full potential.

Cornelius D’Alton, Managing Director of Vision Africa: “It is with great pleasure that we support the community at Okatjali, with building material to the value of N$6,000.00. The people of Okatjali have pro-actively begun with the building of a kindergarten, theraby proving their commitment to their community and its children and not shying away from hard work. This kind of dedication deserves to be supported.”

Download the PDF file: MediaMetrics 2009 completed

Established in 1999, Vision Africa is a full-service marketing and stakeholder research company that operates within Namibia, Angola, Botswana and Zambia as well as other African countries.

Having qualified in both chemistry and analytical chemistry, Liz has a sound knowledge of research methodology and data analysis. Coupled with experience in the FMCG industry, first as a Market Analyst and then as a Trade Marketing Manager, Liz has both scientific and business acumen to aid survey design, implementation and analysis.

Planning the day’s activities. Bianca Bahlmann (Research Executive, 2nd from left) busy planning the day’s sample points with her interviewer team

Vision Africa begins with MediaMetrics™ fieldwork.

On 29 April 2009 Vision Africa, a full-service marketing and stakeholder research company began with the fieldwork for MediaMetricsTM, a product of Vision Africa.

MediaMetricsTM has been developed to provide large and medium size organisations with affordable, reliable and accurate information about their target audiences’ viewing, listening and reading habits and preferences, as well as other measurements related to brand awareness and communications.

The socio-demographic and media (print, radio, TV and outdoor) consumption database forms the core of the study, and includes top of mind awareness, information on leisure and sport and other communication.

The study was launched in 2006 and from then on conducted annually. Changes for 2009 include the introduction of a TV diary to monitor local TV viewing habits.

Managing Director, Cornelius D’Alton has indicated that the importance of research is starting to become known in Namibia and that without proper research companies are not able to properly plan marketing strategies and won’t be able to gauge the success of their brand strategy or new and existing product awareness.

We recommend that any company that would like to spend their advertising money wisely by making sure that the correct target market is spoken to via the correct medium should invest in the MediaMetrics™ study. Vision Africa not only conducts the study, but can educate and assist companies on how to use the data effectively.

Vision Africa introduces MediaMetrics™ results. The persons are: from left to right Cornelius D'alton, MD Vision Africa; Tangeni Amupadhi, Editor of Insight magazine; Liza Burmeister, Director Vision Africa; Madryn Cosburn of One Africa television and Quinton Steele-Botes, MC at the occasion.

On 21 October 2008 Vision Africa, a full-service marketing and skateholder research company held a breakfast for media, agencies and selected corporate companies to present the results of MediaMetrics™, a product of Vision Africa.

At this occasion, which was graced by the presence of VIP’s such as Mr. Harold Pupkewitz, the Managing Director Cornelius D’Alton briefly introduced the company and their profile, while Liza Burmeister, Director elaborated on some of the findings of the MediaMetrics™ study.

MediaMetrics™ has been developed to provide a large and medium size organisations with affordable, reliable and accurate information about their target audience’s viewing, listening and reading habits and preferences, as well as other measurements related to brands awareness and communications.

The socio-demographic and media consumption database forms the core of the study, including components such as Demographics, media Consumption (Radio, TV & Newspapers and Magazines) and for the first time Consumer Diaries. Other areas measured are Communication, Brand and Leisure.

The study was launched in 2006 and from then on conducted annually. Changes have benn an increase in the sample size (1,200 to 2,400), introduction of the Radio diary (RadioMetrics™) and Product diary (ConsuMetrics™).

Says Liza: “Some of the findings which were shared with invited guests included results such as, that NBC Oshimwambo Radio Service was the most listened radio station in Namibia; ‘The Gardeners Daughter’ was the most favourite programme on NBC Television. The Namibian newspaper remained the most often read newspaper and waas seen as ‘the voice of the people’. When asked about truly Namibian brands, Namibia Breweries came to mind most often, while First National bank was the most often mentioned Namibian bank. Soccer was the most attended sport followed by Netbal. The favourite music included Kwaito, Gospel, Soft and Traditional music.”

D’Alton added that the importance of research is starting to become known. Research tests assumptions and observations made about stakeholder needs and services. We recommend that any company that would like to spend their advertising money wisely by making sure that the correct target market is spoken to via the correct medium should invest in the MediaMetrics™ study. Vision Africa did not only conduct the study, but are able to educate companies on how to use the data.

Change of ownership at Vision Africa. The person are: In front from left to right George Hopking (new shareholder) and Tony Hoft (previous MD), at the back Jeanette Hoft (previous Director), Ndelitungapo (katchina) Shiluwa (new shareholder) and Cornelius D'Alton (new MD).

“We are proudly Namibian”, says new Managing Director of Vision Africa, Cornelius D’Alton. “There has been a change of ownership at Vision Africa and we are now 100% namibian owned.” Not only is the company completely local, but the new majority shareholder is a Black Economic Empowerment company.

The new management of Vision Africa knows that Black Economic Empowerment is an important policy instrument aimed at broadening the economic base of a country – and through this, at a stimulating further economic growth and creating employment. Vision Africa employs a total of 11 permanent staff and more than 100 field workers and supervisors. The overwhelming majority of field personnel and supervisory staff are previously disadvantaged namibians.

Says D’Alton: “After a lengthy negotiation process we are glad to welcome our new shareholders on board. We are now taking the next step by building further on the company’s excellent reputation and cementing our position as the leader in market research in Namibia. We have seen the opportunity for growth within southern Africa and have great plans for the future.”

The company has been up and running in Namibia since 1999 and is a full-service marketing and stakeholder research company that utilizes scenario-appropriate quantitative and qualitative techniques to deliver accurate, prompt and insightful results within the African market. the importance of research, evaluation, and evidence-based learning will never go away in this lifetime. As new people, technologies, research tactics, techniques and strategies enter the field, there will be a continual need to conduct research and to adapt to the changing times and needs of costumers.